Warning: ini_set(): A session is active. You cannot change the session module's ini settings at this time in /home/assailry/public_html/lib/pkp/classes/session/SessionManager.inc.php on line 69

Warning: Cannot modify header information - headers already sent by (output started at /home/assailry/public_html/lib/pkp/classes/session/SessionManager.inc.php:69) in /home/assailry/public_html/plugins/generic/citationStyleLanguage/CitationStyleLanguagePlugin.inc.php on line 478

Warning: Cannot modify header information - headers already sent by (output started at /home/assailry/public_html/lib/pkp/classes/session/SessionManager.inc.php:69) in /home/assailry/public_html/plugins/generic/citationStyleLanguage/CitationStyleLanguagePlugin.inc.php on line 479
@article{Sumra Sajida Tufail_Syed Ainuddin_Ghulam Murtaza_Farhana Amir Ali_Imran Khan_Shabana Faiz*_2025, title={THE EFFECT OF COGNITIVE, AFFECTIVE AND RISK PERCEPTION FACTORS IN INFLUENCING PUBLIC PREVENTIVE BEHAVIOR TOWARDS COVID-19 IN QUETTA}, volume={3}, url={https://www.assajournal.com/index.php/36/article/view/140}, abstractNote={Preventive behavior of individuals plays a critical role in controlling the extent of infectious diseases. COVID-19 underscored the significance of individuals’ perceptions and attitudes towards the Covid-19 in shaping the public preventive behavior. This study analyzed cognitive, affective attitudes, risk perception and their effects on public preventive behavior employing structural equation modeling (SEM). For the purpose, a cross-sectional questionnaire based household survey with 323 respondents was conducted in Quetta city using simple random sampling. The results reveal that 46.7% respondents were having knowledge about Covid-19 and 59.1% were familiar with the symptoms while 57.6% had knowledge about the recommended preventive methods. The results further reveal that, 44% respondents felt anxious and 44.9 % felt fear when they thought of Covid-19. Furthermore, there was significant level of perceived personal risk and the likelihood of contracting the virus. In addition to that, results of the structural equation model reveal that cognitive attitude and affective attitude significantly influence public preventive behavior in Quetta city. The study recommends that these results may provide valuable insights for policy makers and health experts to develop appropriate strategies to boost preventive behaviors in the public by developing policy for risk reduction of such infectious disasters in future. Key words: Covid-19, cognitive attitude, risk perception, preventive behavior.}, number={01}, journal={`}, author={Sumra Sajida Tufail and Syed Ainuddin and Ghulam Murtaza and Farhana Amir Ali and Imran Khan and Shabana Faiz*}, year={2025}, month={Jan.}, pages={227–244} }