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@article{Ejaz Karim_Liu Rong_2025, title={THE RISE OF CHINESE SOFT POWER: CULTURE, DIPLOMACY, AND INTERNATIONAL PERCEPTIONS}, volume={3}, url={https://www.assajournal.com/index.php/36/article/view/246}, abstractNote={<table> <tbody> <tr> <td> <p>In recent years, Chinese soft power has drawn much attention worldwide and has become an important part of the nation’s larger national strategy. This paper looks at the fundamental elements of Chinese soft power to increase China’s global influence, such as its values, cultural legacy, and outreach initiatives. It also examines China’s different development strategies to build and project its soft power, including bolstering cultural diplomacy, using educational exchanges, and advancing popular culture through media campaigns. The paper also assesses the difficulties encountered in these endeavors, such as geopolitical tensions and cultural misunderstandings. The analysis emphasizes how complex Chinese cultural soft power is and how crucial it is in determining China’s reputation internationally.</p> </td> </tr> </tbody> </table> <p><strong>Keywords: </strong>China, Culture, Soft power, Diplomacy, Education</p>}, number={01}, journal={`}, author={Ejaz Karim and Liu Rong}, year={2025}, month={Mar.}, pages={1244–1269} }