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TY  - JOUR
AU  - Hira Shaheen , 
AU  - Muhammad Junaid Safdar , 
AU  - Muhammad Abdullah , 
AU  - Ammar Naseem , 
AU  - Muhammad Mustafa Khan , 
PY  - 2025/05/20
Y2  - 2025/09/22
TI  - Personality Traits and Investment Decisions: A Study of the Big Five Personality Traits and Investors Behavior
JF  - `
JA  - ASSAJ
VL  - 3
IS  - 02
SE  - Articles
DO  - 
UR  - https://www.assajournal.com/index.php/36/article/view/387
SP  - 910-926
AB  - &lt;p&gt;This study looks at how the Big Five personality traits (extraversion, conscientiousness, agreeableness, neuroticism, and openness to experience) affect investor behavior and pursuit of investing objectives. Earlier research highlights psychological biases and personality traits. This study aims to bridge the trans-disciplinary gap between psychology and finance by examining how human personality traits influence behavioral patterns in financial contexts. A well-designed structured questionnaire was given to a sample of 245 individual investors to support this objective. Process mediation tools and SPSS have been used in our mediation study. Our personality traits exhibited significant and insignificant results, interpretation shows the further details.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Keywords&lt;/strong&gt;: Statistical Package for Social Sciences, Big Five Personality Traits, Investor Behavior, Investment Decision, Behavioral Finance&lt;/p&gt;
ER  -