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TY - JOUR AU - Rashid Hameed , AU - Dr. Sobia Altaf , AU - Maria Yousuf , AU - Muhammad Nadeem , AU - Muhammad Asif Nadeem , AU - Ali Zulqarnain , PY - 2025/08/26 Y2 - 2026/06/25 TI - Blending Entrepreneurial education with pedagogical innovation a mixed methods study on teaching practices in higher education: https://doi.org/10.5281/zenodo.16947457 JF - ` JA - ASSAJ VL - 4 IS - 01 SE - Articles DO - UR - https://www.assajournal.com/index.php/36/article/view/789 SP - 3073-3080 AB - <p><em>In answer to the need for creative and flexible learners around the world, this study looks into how business education and new ways of teaching can be combined in higher education. A mixed-methods research approach was used for the study, which polled 394 senior students from three universities and talked to staff members and student businesses in-depth. During the quantitative part, structural equation modeling was used to look at the link between business teaching methods and students' ability to come up with new ideas. At the same time, theme analysis of conversations revealed important information about learning situations and problems teachers face. These results show that standard, lecture-based ways of teaching are not enough to help people become entrepreneurs. Project-based learning, design thinking, and mentoring are much more effective at getting students excited about starting their own businesses and making sure they are ready to do so. This study shows how important context-driven teaching methods are and what can be done to make sure that curriculum development, staff training, and institutional strategy are more in line with the problems that entrepreneurs face in the real world.</em></p><p><strong>Keywords:</strong> Entrepreneurial Education, Pedagogical Innovation, Teaching Practices, Higher Education, Mixed Methods Study</p> ER -