MUNIZA SYED; OSAMA AHMED; EINAS AZHER; SHAH SALMAN; HAFIZ MUHAMMAD AHMED SIDDIQUI; SADIA JAVED. THE IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: THE MEDIATING ROLE OF TRUST, CONTENT, CONSUMER ENGAGEMENT, AND POPULARITY. `, [S. l.], v. 3, n. 01, p. 147–166, 2025. Disponível em: https://www.assajournal.com/index.php/36/article/view/134. Acesso em: 22 sep. 2025.