SOHAIL RAZA; ARSLAN ALI; MUHAMMAD SHAHJAHAN; EHTESHAM SAJJAD; WALEED KHAN. Comparative Evaluation of Deceptive Advertising Practices and Their Impact on Customer Loyalty: Evidence from Jazz, Telenor, and Ufone in Pakistan’s Telecom Sector. `, [S. l.], v. 5, n. 2, p. 2062–2071, 2026. Disponível em: https://www.assajournal.com/index.php/36/article/view/1871. Acesso em: 18 jun. 2026.