Mahnoor Qamar, Faizan Ashfaq, Sheraz Anjum, Dr. Yasir Aftab Farooqi, Rizwan Umer, and Farwa Bugvi. 2026. “When Clean Labels Signal Sustainability: Perceived Healthiness and Green Brand Image As Pathways to Purchase Intent”. ` 5 (01):6958-76. https://www.assajournal.com/index.php/36/article/view/2177.