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Nadir Hussain, Muhammad Shoaib, Muhammad Ehtisham Hanif, and Muhammad Shahzad*. “AI IS THE KEY TO CUSTOMER-CENTRICITY: ANALYSIS OF CONSUMER PURCHASE INTENTION AND INVOLVEMENT THROUGH AFFECTIVE CONNECTION”. `, vol. 2, no. 4, Dec. 2024, pp. 568-84, https://www.assajournal.com/index.php/36/article/view/89.