Muhammad Waleed, Hameed Ullah, Nargus Shaheen. BEYOND THE ORDINARY: EXPLORING THE MORPHOLOGICAL DIMENSIONS OF LINGUISTIC DEVIATION IN BUILDING BRAND AUTHENTICITY, CREDIBILITY, AND LOYALTY. ASSAJ [Internet]. 2024 Oct. 18 [cited 2026 Jun. 25];2(4):95-107. Available from: https://www.assajournal.com/index.php/36/article/view/47