Warning: ini_set(): A session is active. You cannot change the session module's ini settings at this time in /home/assailry/public_html/lib/pkp/classes/session/SessionManager.inc.php on line 69
1.
Zoha Maryyam, Attah Fareed Khan, Aleena Fatima, Hassan Ali Khan, Dilawar Ahmed. The Impact of Self-Brand Congruence on Consumer Brand Engagement. Evidence from Retail Apparel Brands in Pakistan. ASSAJ [Internet]. 2025 Aug. 4 [cited 2026 Aug. 10];4(01):1844-6. Available from: https://www.assajournal.com/index.php/36/article/view/677