Nadir Hussain, Muhammad Shoaib, Muhammad Ehtisham Hanif, Muhammad Shahzad*. AI IS THE KEY TO CUSTOMER-CENTRICITY: ANALYSIS OF CONSUMER PURCHASE INTENTION AND INVOLVEMENT THROUGH AFFECTIVE CONNECTION. ASSAJ [Internet]. 2024 Dec. 11 [cited 2026 Jun. 25];2(4):568-84. Available from: https://www.assajournal.com/index.php/36/article/view/89