AI-Driven Beauty Filters and Their Impact on Beauty Perception and Self-Esteem: A Survey of Instagram and TikTok Users

Abstract

Social media platforms like Instagram and TikTok have popularized AI-driven filters, enabling users to enhance their appearance digitally. This study investigates the impact of AI filter usage on perceived beauty, confidence, and self-esteem among young adults aged 18–30. A cross-sectional survey was conducted with 165 active social media users using structured questionnaires, including the Rosenberg Self-Esteem Scale and Likert-scale items on beauty perception and filter use. Results show that AI filters significantly enhance perceived beauty and confidence, but also negatively affect self-esteem and mental well-being. These findings indicate that while digital enhancements provide short-term satisfaction, they may contribute to long-term psychological strain, body dissatisfaction, and distorted self-perception. The study highlights the need for digital literacy, self-awareness, and responsible social media use.

Keywords: AI filters, social media, beauty perception, self-esteem, Instagram, TikTok