From Media Silence to Economic Loss: Climate Change Communication and Policy Responses in Pakistan (2020–2025)
Abstract
Climate change has appeared as a critical global challenge, while the communication and policy prioritization remain uneven in Pakistan. This empirical research study analyzes the relation between media coverage, policy responses and economic consequences of climate change over the period 2020–2025. Drawing on the political economy of communication, it argues that inadequate and ambiguous media attention has contributed to feeble public discourse. Moreover, deficient governmental policies, despite frequent warning and recommendations from international bodies such as the Intergovernmental Panel on Climate Change (IPCC).
Employing qualitative method for thematic analysis of climate coverage in leading Pakistani English-language newspapers, including Dawn and The News International, policy documents, and professional perspectives to explore how climate change has been framed and addressed within Pakistan’s governance structures.
The study reveals a persistent pattern of media neglect, fragmented policy execution, and a lack of configuration with global climate obligation. This communication gap has not only constrained effective climate governance but has also deepens economic vulnerability, and developmental setback.
The research contributes to the literature by connecting climate communication with economic outcomes through a political economy lens. Highlighting how power structures, institutional limitations, and media practices shape climate inaction. It concludes on escalation of climate communication, enhancing media responsibility, and aligning policy frameworks are essential for extenuating economic risks and fostering sustainable development in Pakistan.
Key words: Climate Change Communication, Political Economy of Communication, Media Framing, Climate Governance, Sustainable Development
