Examining the impact of Green empower of banking employees for their Citizen’s behavior towards environment. What is the Moderating role of Green values of working individuals? An exploratory study of banking sector of Pakistan based on SEM

Abstract

The present study was aimed at investigating the impact of green employee empowerment on the eco-friendly citizen’s behavior of working employees in the banking sector of Pakistan with the moderating impact of green values of these individual employees. The data was successfully collected from 387 bankers from different regions of Punjab through online means using self-administrative questionnaire. The initial estimation indicated that the convergent and discriminant validity and reliability estimates like factor loading, Cronbach Alpha, composite reliability and average variance extracted indicated that all factors including their constructs are internally and externally being valid and reliable for further analysis. The SEM estimations reported that green employee empowerment and well as the green values individually can strongly enhance the eco-friendly citizen’s behavior in the banking sector of Pakistan, however, the moderation of green value cannot statistically influence the relationship between Green employee empowerment and eco-friendly citizen’s behavior. The policymakers in the banking sector of Pakistan should carefully consider the green empowerment and green values in their banking employees especially in middle management to promote the eco-friendly behavior of employees in the banking industry of Pakistan. The findings of the study are applicable and generalized in the banking sectors only. It cannot be generalized to other sectors due to unique nature of banking business. The future studies can include some other factors of that may enhance the eco-friendly citizen’s behavior.

Keywords: Green Employee Empowerment, Green Value, Eco-Friendly Citizen’s Behavior, Banking Sector, Pakistan.