Game of Likert Scale: When and Where to Use

Abstract

Short questionnaire based surveys are a very useful gadget for data collection, in social and physical sciences. Relevant information on skills, behavior, psychometric traits, social differences, and ability can be collected and compared through short questionnaire surveys very easily. Gathering information through questionnaire comprises of two techniques; every question measures a different variable, and some questions are compound together into a single index. Collection of information is these two cases and its analysis can be done through a Likert scale proposed in 1932. Likert scale is a five point’s scale that measures the level of agreement and disagreement to a certain question called item. Each item individually is called Likert type item, while adding it to index a new unobservable latent variable is termed as Likert scale. In this paper the scale of measurements used for Likert type and Likert analysis is discussed and some statistical analysis is proposed.

Keywords: Likert Scale, Likert Type, Level of Measurements, Analysis, Psychology